Digital identity is essentially a series of data that identifies a single person and contains information about their relationship with companies and their behavior on the network.
The problem occurs when one must establish a connection between a person’s digital identity and physical identity, especially in order to prevent Internet fraud. Validation of this digital identity, i.e., that the person is who they say they are, either requires someone to manually validate their identity or that there be an automatic Internet identity verification system associated with the process.
The security of this identity is set up during the registration and authentication process, which occurs, for example, when making an e-commerce purchase, reserving a flight, or making a transaction at our online bank.
Digital identity is based on three factors: identity verification, personal information, and authentication.
For example, it is important for a user to be sure that the personal information they have provided is safe, and that no unauthorized person will be able to access it. For the company, it is necessary to be able to guarantee that the information is real, that is, that the person is who they say they are when they register, that the personal information is stored safely, and that identity can be verified when the person later accesses their account in order to prevent identity theft.
It’s true that there are some sectors that are more attuned than others to the use of digital identity, for example, the financial and banking industry, the health care industry, and e-commerce industry. However, data security is increasingly important for users in any transaction, and therefore any company should consider implementing digital identity verification systems.
The data are significant: in 2014, registered data of more than 900 million consumers were compromised.
From this, we can assert that digital identity has become a permanent element in a person’s life. But the connection between our digital and physical identity is not often easy to establish, which leads to harm for people and companies. It is not surprising that Internet identity theft is increasingly more frequent. For that reason, consumers tend to assess the reliability and data safety that online companies offer.