What are the real barriers to share economy?
Share economy is an option increasingly widespread in many sectors, both professionals and between individuals, a disruptive model is having a large social and economic impact.
Professionally, platforms of crowdfunding or crowdlending for funding have experienced a dramatic increase in recent years; coworking spaces are, to oversimplify, a professionalized version of the traditional shared offices.
Peer, collaborative economics is also a concept on the rise: the success of platforms like Uber, Airbnb, Housetrip o Verkami is a good example of what the users want. For example, Airbnb, platform for renting out accommodation between individuals for the holidays, has a volume of accommodation similar to large chains such as Intercontinental and Hilton, with 650,000 spaces in 34,000 cities.
But, what makes this new economic model is so successful? Is just due to the costs?
Polls indicate that there is an experiential component, authenticity, closely experiences the culture of the place, the customs... Obviously, along with savings, a more pragmatic component.
This model growth figures indicate that, despite legal impediments in some countries, has come to stay. Still, there are some barriers that must be overcome to implement steadily among consumers.
According to the mobile 2015 payment trends, the two key elements for users when making transactions on the internet are experience with the platform and the security of your data.
Thus, if we take as an example bookings for holiday accommodation with payments to individuals, albeit through a recognized platform, a plus of trust is needed to overcome reticence.
Taking into account that the online reservations have increased 39% with respect to the same period of the previous year, and that the vast majority are made from mobile, is virtually indispensable to develop an application for reservations that prime the usability and the user experience, and incorporate payment systems which ensure the safety of the data.
The main platforms have already incorporated them, but new or smaller volume have still an unresolved issue, though fortunately they have solutions on the market can be adapted to their size and needs.