Trends e-commerce 2016: digital security and user experience
The keys of e-commerce, and especially the m-commerce, focused on two factors: the overall experience that we offer to our users and the security of the data that they sent to us.
Many companies decided to sacrifice the user experience to win security, but this is not enough: consumers want disruptive solutions that offers a good balance between c both aspects.
Figures says exactly that: 89% of consumers use the smartphone to buy, which has resulted in increased from billing for mobile devices of only 65% in the previous year. Moreover, the forecast indicates that the m-mobile will grow 300% faster than e-commerce.
But this potential also has its dark side: 30% of users abandon the purchase if the website is not optimized for mobile. During the purchase process, the negative experiences also harm us: 88% of consumers has had during the purchase process, and in 60% of cases leads him to abandon it. On the other hand, 62% of users are concerned about the security of their data.
And the latter is not free: 48% of Spaniards has suffered any attempt to online fraud, fraud that on the other hand involving a loss of 7 billion annually just in Spain.
What is the solution?
First of all, not give up security or user experience at the expense of one or other. Establish a multi-channel sales strategy will allow us to reach our users by the way that they prefer. An integrated and personalized check-out and a perfectly optimized form are essential to a good experience. Finally, disruptive solutions to improve the digital security and minimize online fraud are increasingly more implemented in all sectors.