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Basic information about Data Protection
Responsible Party ICAR VISION SYSTEMS, S.L.
Purpose Commercial research.
Recipients Data may be provided to other companies in the group and to third party companies in the technology sector.
Rights Access, rectification, cancellation, opposition, limitation of processing, data portability, and to not be the object of automated individualized decisions.
At certain times of the year, vacations are the focus of every hotel, reservation, and tourism company at every major (and not-so-major) tourist destination. Or at least it seems that way. But the fact is that trip reservations are made year round, for example for business trips, which are much less seasonal and provide a recurring revenue source to the hotel industry.
And remember: a lot of people take advantage of business trips to create a sort of mini-vacation at the same destination. At least that seems to be the conclusion of the Booking study conducted on business travelers.
This study dispels some of the notions that we used to have about business travel, such as lonely hotel rooms, the misery of jet lag, tedious business meetings and uncomfortable travel.
Actually, the study reveals that more than half of these travelers see work-related travel as an advantage, offering the opportunity to learn about new cultures and visit new cities. They also take advantage of business trips to take a vacation and have some time to themselves.
One thing that business and pleasure trips have in common is the increasing use of technology. One recent study by Egea, the 2017 Business Travel and Technology Survey, reveals that what business travelers value most, even more than priority boarding and access to the airport lounge, is access to technology and device integration.
For example, 66% of travelers want to manage and reserve their trips from a mobile device, and 50% would prefer to avoid human interaction altogether unless a problem arises (in which case they are grateful for personalized attention).
The satisfaction of this type of traveler, then, is based on technological tools that allow him or her to have an efficient, productive trip. And just as in the previous study, these travelers state that, in general, business trips are more pleasurable than the day-to-day grind in the office, and that the line between business travel and pleasure travel is increasingly blurred.
Taking all this into account, there is no question that future travel of all types will depend more and more on mobile devices, for making reservations, managing all aspects of a trip, gaining access to free Wi-Fi, integrating different devices, and so on. To sum up, any technology that makes travel more comfortable, easy, and (in the case of business trips), more productive. And all from a mobile device.
This is why reservation companies, airlines, and hotels all need to get behind technology and prioritize the mobile channel, especially those who haven’t done so, while those who have an active strategy in this channel need to implement constant improvements and updates. For users, having this technology on a mobile device is no longer a convenience, but an absolute necessity.