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Having updated guest information enables a single, high-quality record to to be maintained. This improves knowledge about customer loyalty and enables services to be offered according to their needs. Being able to automatically capture information increases efficiency and reduces errors.
Tomás Rodicio García,
Director of Development and Information Systems
Palladium Hotel Group
Guest registration has been required since the implementation of European anti-terrorism legislation in the year 2000, which led to an increase in average registration times during the hotel check-in process.
In the hospitality sector, the first impression is key to gaining customer loyalty. The requirement to register each individual guest has resulted in long waiting times in the hotel lobby, which in turn has decreased hotel competitiveness and increased operating costs, with direct repercussions on customer satisfaction.