How does identity fraud to the hospitality industry?
The rise of online efforts, despite all its advantages, also seems to have led to identity fraud. Thus, the theft of personal data and the subsequent opening of bank accounts, credit cards and unimaginable costs is the order of the day. Even if all sectors are affected, in recent years cyber-attacks have also focused on the hospitality industry.
On the one hand, the hotel sector has yet to confront the more traditional methods, such as the theft of wallets, the theft of a photocopy of the Identity Document that often ask employees in hotels, and even the purchase of personal information.
In other ways, online methods that cybercriminals use to access email and social networks of users accounts are becoming increasingly varied and sophisticated.
They usually accessed using the hack of the Wi-Fi offering the same hotel, a service that is considered the most important by 94% of users and which connect mobile, tablets and laptops. The entrance to the networks of hotels les has allowed even to access the system that processes credit card transactions.
Another very common fraudulent action is the sending of e-mails posing as a company asking for information personal (phishing). If the person has made a reservation recently, it is easy to give mail for valid.
What does the large number of frauds of identity that occur in hotels represent for the hospitality industry?
Online reservations are a growing trend on the rise: according to PhoCus Wright, approximately one-third of the users use their mobile devices to search information and offers online for holidays. But the most significant is that 21% booking their hotels hereby and 16% formalized purchase.
Also, we find that identity theft is becoming more common; 11% of users that they had been victims in the 2013 became 21% only in the first half of 2014.
We therefore direct problems caused to the hotel's guests, longer if it occurs during your stay, the hotel may be accused of not providing appropriate security systems, specifically in the field of networks.
In addition, if there is a claim, the reaction time for which available hotel chains is minimal, because of average users take 5,4 months to realize that have been victims of a fraud.
The other side of the coin is the same hotel may be the victim of fraud, with clients who present false identities and fraudulent payment methods.
Another factor to consider is the reputation of the hotel in the face of future customers. Today, not only 46% of travelers public comments, positive or negative, about the hotel that hosts during their stay, but 80% of users see at least 6 opinions online before completing your booking.
In addition, in 53% of cases, recommendations influence the purchase decision, more than price. Some not insignificant data shows the incidence of the reputation of the hotel in sales.
Another problem added is that identity fraud cases do not go unnoticed, and the media released the news, putting at risk more and more the reputation of the hotel. An example is the news on the opening of an investigation by a possible hacking of credit cards at the Hilton, Sheraton, Westin and Marriott hotel chains in 2014.